Founder's Letter

Hi! I am Jane and together with my husband, Ivan, we founded KeaBabies after the birth of our first son in 2016.

How did KeaBabies come about?

As new parents then, we were awestruck and very much enraptured with our little one, but also overwhelmed with exhaustion and the struggles of being first time parents. Not knowing what would happen next in our son's growing journey, every day was filled with anticipation and surprise.

5 months through our parenthood journey, we were thrilled to hear that we were expecting our second son.

My second pregnancy was a breeze throughout the first and second trimester. However, during the third trimester, the pregnancy started to take a toll on me... Our firstborn was at the phase where he constantly wanted to be held, and his separation anxiety was at its maximum. Being heavily pregnant, I was unable to carry him or play with him for long, as my back would hurt after a while. That immense feeling of guilt kicked in every time he chose his caregiver over me. And I questioned myself whether I was being a good mother...

Then came the big blow.

Ivan got into a very bad bicycle accident which injured his spinal cord.

I was lost...

After his spine operation, I was down at the hospital everyday, leaving our son with the caregiver. That was the darkest period in my life, where I was filled with lots of self-doubt, and I very nearly wanted to give up. "Am I a bad mom? Is my unborn baby going to be fine? Why is this happening to me? To us?" I had all these nagging thoughts in my head, and I felt like my whole world was crashing down...

Thankfully, we had a lot of support from our loved ones, families, friends, and Ivan was able to recover progressively after 3 months of physiotherapy - just in time before the birth of our second child!

It was through this experience that we came to understand the importance of a strong support group. As such, we decided to build a brand community where all mothers and fathers can come together to support one another through the ups and downs of parenthood journey.

KeaBabies became our brainchild, inspired by the love for our sons, Keon and Kash.

Why the name KeaBabies?

On one of our trips to New Zealand, we came across the world's only Alpine Parrot, the Kea. The Kea is known for being highly intelligent with strong exploratory characteristics. We believe these characteristics are also embodied in children, and hence the name KeaBabies was formed, symbolising a child's precocity, curiosity, and their penchant for exploration. It gave us even more affirmation to spread the importance of a parent-child bond to nurture a child's full potential.

At KeaBabies, we understand that every parenthood journey is packed with its own set of challenges. This little one that you have created has filled your heart with so much love and joy, and at the same time, leaving you overwhelmed and emotionally drained at times...

That is why we are here to walk with you through your amazing parenthood journey.

From our closely-knit brand community of parents to our thoughtfully-crafted products, every step we take, it's with you in mind.

Made for modern moms and dads, all our products are specially crafted and designed with amazing quality and functionality to make your life easier. 

Today, it has become our mission to inspire modern parents to build strong parent-child bonds and create wonderful moments together. We believe that through strong parent-child bonds, parents can create a loving & inspiring environment to nurture their child's full potential.

We'd also like to invite you to join our Facebook Group: The KeaCommunity to help support our cause and to build a supportive community for all our KeaMommies and KeaDaddies!

Thank you for being an awesome #KeaMommy / #KeaDaddy!

We wish you all the best in your parenthood journey and create lots of wonderful moments together with your little ones!

With Love,

"Parenting is awesome. Sleep is overrated. Everyday is an adventure." 
-KeaBabies Mantra


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